I used to be one of those people who was in awe of the choices we have all around us. “Give me more information”, I used to say. From my career to my life at home, I used to utilize information – lots of it – to make any decision, small or big. I needed options driven by data to figure out which way to go in an uncertain and unpredictable environment. I figured the more you know about something, the better you would be able to make a decision. But not necessarily, as I was reminded of recently.
Since I have a very long commute to work every morning on the bus into the city, my wife asked me to do research on where we would go on vacation via all the latest apps on my iPhone. Off to Expedia, Hotels.com and TripAdvisor I went!
Chaos! Holy cow! So many options. Fly out of Phily or Newark or LaGuradia or JFK? Which is the best flight? Which is the better airline? How do you balance the price versus service? Should we go early in the morning so we have more time to spend when we land? Or is it too much of a hassle to get to the airport in the morning. But the mid day flights are filled and too expensive and don’t have four seats in economy next to each other. Searching for the ideal hotel in our budget was even more overwhelming! How do you decide, especially when you’re spending so much money for a family of four? What about all those conflicting traveler reviews on TripAdvisor? As I scanned the advice from recent fellow travelers, I got even more confused as I realized that for every 2 good reviews, there was one awful review.
Confusion ensued. [Read more…]