I was curious about something: Can good ideas emerge in uncertain times amidst uncertainty and chaos? I have a simple theory that some of life’s best ideas, best opportunities and greatest successes emerge during times of unpredictability, uncertainty and chaos. My gut tells me that the complexity of today’s world, chaos at work, chaos at home, is not all that bad. That there must be a silver lining somewhere in there.
So I asked someone who is in the creative business, namely Jim Tenny, what he thought about chaos and the role uncertainty and unpredictability play in his line of work – advertising.
Jim Tenny is Chief Operating Officer of Della Famina Rothschild Jeary and Partners Advertising agency. He runs an ad shop where creativity and ideas are THE heart of their business. Companies go to them to find the right idea communicated the right way to the right audience. They NEED creative people. They NEED good ideas. And they have lots of them.
I sat down with Jim recently and asked him: Where do good ideas come from? [Read more…]